Helvetica: the movie

I guess Helvetica is just one of those fonts that I take for granted, never really realizing what a huge impact is has had on the world of advertising, branding, and design. Watching that movie really helped to understand how important not only Helvetica is, but also type in general. Sometimes it can be difficult to see the bigger picture with typography, and realize that outside of school and the projects we do, typography is an important part of design and the world. Companies need an identity in order to be successful, we use design to organize the world. It is amazing to see what an impact Helvetica can have. It was very entertaining to see how different designers around the world feel about the font. Everyone loves it because it is so universal and simple, but yet it can be manipulated and used in so many different ways. It is timeless and always will be. Something else that surprised me that I learned from this movie, was just how many companies use Helvetica in their signage, the examples and uses never seemed to end as we were watching. I really enjoyed watching this movie!