Paul Rand

Paul Rand's love for design began at a young age with simple jobs such as painting signs for his father's grocery store and local school events. While his father did not believe that art was a proper livelihood, Rand became a "self taught designer," taking night classes at the Pratt Institute in New York City. He also went on to study at Parsons School of Design, and the Art Student's League. He started out small, initially creating stock images for a company that worked with newspapers and magazines, until he was able to create a large portfolio. He then became a leader in design, specifically advertising and graphics. Because of his vast knowledge of design, he was hired as the art director of both Esquire and Apparel Arts magazines, but his most well known work was created as a freelance. In 1955, he became the main designer for huge companies such as IBM, ABC, and UPS. His biggest contribution to graphic design was his concept of corporate identities, which allowed a company to establish its own persona through the use of branding and trademarks. Paul Rand has single handedly changed the world of graphic design, by using the ideas laid down my European art movements and creating a whole new design language. Even after his death in 1996, he remains a pioneer for corporate design.

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